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The Insight Unlocked Vision

To be leaders in data-informed decision making, helping businesses and others make better decisions.

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We're different than the rest


We're data-driven. As a leading business support organisation, we recognise the potential of using data to support better decision making. To do this, we seek to take interesting data and make it useful.

We have invested, through our relationship with De Montfort University, in a strategy to give us the tools and expertise to extract, analyse and present data in ways that and can demonstrably add value.

We call this strategy Insight Unlocked – aiming to help businesses and policymakers access data at their fingertips and in a way that ‘makes sense’. Unlike others, our strategy revolves around delivering automated outcomes to deliver sustainable data-focused products and services that provide meaningful insights and add value to clients.

Who are we


East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) is the leading business representation organisation in the East Midlands.

With a membership of more than 4,000 businesses - start up to scale up, local to global – the Chamber is renowned across the region for enhancing Derbyshire, Nottinghamshire and Leicestershire businesses and communities.

The Chamber’s activity is so diverse and multifaceted that thousands of businesses from across the East Midlands and beyond put trust in the Chamber to help their businesses flourish and grow – irrespective of size or sector.

To learn more about the Chamber please visit www.emc-dnl.co.uk.